• matt5756

Content Cage Match - We take on the Pure Insurance homepage

Without asking, each week we choose a prominent website—and make their content better.

After writing and A/B testing massive amounts of content, we know what works, and what doesn't.

If the company actually does a simple A/B test with our proposed tweaks against their current version—we guarantee our version will win. No questions asked.

If by chance, our version doesn't get more engagement, then we'll eat our hats. But since we don't really wear hats, then we’ll do something embarrassing to our own website. Maybe it'll involve a cat video or a New Kids on the Block song.

This week we revised the homepage intro found here:

See the head-to-head comparison below.

Content Cage Match

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