• matt5756

Content Cage Match - Merrill Lynch homepage

Without asking, each week we choose a prominent website—and make their content better.

After writing and A/B testing massive amounts of content, we know what works, and what doesn't.

If the company actually does a simple A/B test with our proposed tweaks against their current version—we guarantee our version will win. No questions asked.

This week we revised the homepage intro of Merrill Lynch.

See the head-to-head comparison below.

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