Without asking, each week we choose a prominent website—and make their content better.
After writing and A/B testing massive amounts of content, we know what works, and what doesn't.
If the company actually does a simple A/B test with our proposed tweaks against their current version—we guarantee our version will win. No questions asked.
This week we revised the homepage intro of Merrill Lynch.
See the head-to-head comparison below.
